Your distributor manages hundreds of brands. The ones that get worked show up knowing where a tasting will land, where ad dollars will move cases — and flag a slowing account before it becomes a report-day surprise.
DepletionIQ works from the reports distributors already provide. It's built to help suppliers and distributor teams align around the accounts, programs, and market support most likely to drive results.
By the time an issue surfaces in a monthly depletion report, the shelf went quiet weeks ago. Reacting to old news isn't partnership — it's cleanup.
An account's velocity starts to fade. Nobody sees it.
The distributor report finally lands — the issue is buried in a spreadsheet.
Somebody finally spots it. The shelf slot is already at risk.
Data ingested and every account scored the same day it arrives.
Fading accounts flagged. You call your rep with a tasting or ad plan.
You're ahead of it — and your distributor sees you arrive prepared with a useful plan.
Put co-op and ad spend behind the markets and accounts already trending up — backed by numbers your distributor can see too, instead of splitting the budget evenly and hoping.
Walk into the monthly distributor meeting knowing exactly which accounts a tasting will move — and hand your rep a focused call list that supports the team's priorities.
Spot a slowing account weeks before it surfaces in anyone's monthly review. When you make your rep's job easier, your brand gets worked harder.
Every distributor meeting becomes a working session instead of a status update. Here's what DepletionIQ puts in your hand before you sit down — including the tastings and ad dollars most likely to pay off.
Concrete, account-level asks your rep can act on the same day.
The reactive habits that make a producer hard to work with.
Send us one month of distributor reports. We'll return a live DepletionIQ view of your business in seven days — no contract, no committee, no software to install.