DepletionIQ — Depletion intelligence for craft distilleries & wineries

The visibility chain

From purchase order to shelf.
All of it, finally in one view.

Once your product leaves the loading dock, most producers go dark. DepletionIQ closes the loop — every case tracked from the day the distributor cuts the PO to the moment it depletes at a bar, restaurant, or retailer.

Purchase Orders

Every distributor PO, normalized. See what's committed before it ships.

Depletions

Monthly case movement across every account, SKU, state, and distributor.

Reorder signals

Alerts when velocity says an account is 8–14 days from empty.

Tasting ROI

Every in-market tasting tied to the accounts it moved. And the ones it didn't.

Lift call lists

A printable priority list of accounts about to fall out. Before the shelf goes empty.

Sales intelligence

Know where to invest.
Know where to pull back.

You can't be in every market at once. DepletionIQ tells you — in plain English — which bars, restaurants, and liquor stores deserve your next tasting, and where you're wasting cases on shelves that never turn.

Green · invest here

Accounts where every dollar compounds.

Momentum accounts, punching above their weight. Show up. Do the tasting. Add the second SKU.

Bars & restaurants trending +25% MoM velocity
Liquor stores with reorder cycles under 30 days
Markets where distributor pull-effort ROI clears 3×
SKUs gaining shelf depth without cannibalizing

Red · pull back

Cases sitting where they'll never turn.

Silent shelves. Dying rotation. Tasting spend that never converted. Redirect the effort before the reorder never comes.

Accounts with 60+ days since last depletion
Tastings that produced zero incremental case movement
Markets where additional supplier and distributor support may improve results
SKUs with declining velocity in previous reorder accounts

See your depletion data
the way it should look.

Send us one month of distributor reports. We'll return a live DepletionIQ view of your business in seven days — no contract, no committee, no software to install.

Book a demo

Finally, you can see
your own sales.

From purchase order to shelf.
All of it, finally in one view.

Purchase Orders

Depletions

Reorder signals

Tasting ROI

Lift call lists

Your distributor spreadsheet, alive.

Know where to invest.
Know where to pull back.

Accounts where every dollar compounds.

Cases sitting where they'll never turn.

See your depletion data
the way it should look.

How the wholesale channel actually reports.

Why DepletionIQ Exists: The Measurement Gap Between the Rickhouse and the Shelf

Reorder Velocity: Measuring Account Health Between Monthly Reports

How to Read a Distributor Depletion Report: A Craft Distiller's Guide

From purchase order to shelf.All of it, finally in one view.

Purchase Orders

Depletions

Reorder signals

Tasting ROI

Lift call lists

Your distributor spreadsheet, alive.

Know where to invest.Know where to pull back.

Accounts where every dollar compounds.

Cases sitting where they'll never turn.

See your depletion datathe way it should look.

How the wholesale channel actually reports.

Why DepletionIQ Exists: The Measurement Gap Between the Rickhouse and the Shelf

Reorder Velocity: Measuring Account Health Between Monthly Reports

How to Read a Distributor Depletion Report: A Craft Distiller's Guide

From purchase order to shelf.
All of it, finally in one view.

Know where to invest.
Know where to pull back.

See your depletion data
the way it should look.