DepletionIQ — Depletion intelligence for craft distilleries, wineries & breweries

The visibility chain

From purchase order to shelf.
All of it, finally in one view.

Once your product leaves the loading dock, most producers go dark. DepletionIQ closes the loop — every case tracked from the day the distributor cuts the PO to the moment it depletes at a bar, restaurant, or retailer.

Purchase Orders

Every distributor PO, normalized. See what's committed before it ships.

Depletions

Weekly case movement across every account, SKU, state, and distributor.

Reorder signals

Alerts when velocity says an account is 8–14 days from empty.

Tasting ROI

Every in-market tasting tied to the accounts it moved. And the ones it didn't.

Lift call lists

A printable priority list of accounts about to fall out. Before the shelf goes empty.

One platform · three categories

Built for distilleries first.
Ready for wineries and breweries too.

DepletionIQ speaks all three fluently out of the box. Each category gets purpose-built fields, reporting, and language, not a generic dashboard with the labels swapped.

Built here first

Aged oak bourbon barrels in a craft distillery rickhouse

Barrel picks tracked

Per account · per program

Control-state ready

KY · VA · NC · PA

Our home category · For distilleries

Every barrel picked.
Every case followed.

Whiskey lives or dies by the second bottle. DepletionIQ was built inside a working craft distillery to track single-barrel picks, allocated releases, and core SKUs across every account — so you know which liquor stores are turning your barrel program, and which are letting it sit.

Single-barrel pick tracking by account and program
Allocation reporting for club and mailing-list releases
Control-state list-price and depletion sync
Tasting ROI for barrel picks and rickhouse tours

Try the live distillery demo

Oak wine barrels stacked in a stone-walled winery cellar

Vintage-level SKU tracking

2022 · 2023 · 2024

BTG vs BTB velocity

Segmented by account

For wineries

See past the tasting room. All the way to the shelf.

Your DTC dashboard is beautiful. Your wholesale one is a PDF from a distributor rep. DepletionIQ closes that gap — tracking vintage-level depletions across restaurants, wine bars, and independent bottle shops so you know which vintage is aging in the wrong cellar.

Vintage-level SKU tracking across releases
By-the-glass vs. by-the-bottle segmentation
Somm-driven placement velocity tracking
Multi-state DTC compliance overlay

Built for $500K–$10M estate wineries across regional and independent trade

Try the live winery demo

Copper brewhouse tanks and taproom bar in a craft brewery

Cans & cases

Unified in one view

Velocity fade alerts

Weeks before the shelf empties

For breweries

Cans, cases, six-packs. All the same view.

Beer moves fast and dies faster. DepletionIQ unifies can and case velocity across chain grocery, independent bottle shops, and on-premise accounts so you can catch a fading SKU before your rep hears about it from someone else.

Unified can & case depletion by SKU
SKU-level velocity fade detection
Seasonal & limited-release rotation planning
Chain grocery vs. independent trade split

Designed for 7,000+ craft breweries priced out of enterprise depletion platforms

Try the live brewery demo

Sales intelligence

Know where to invest.
Know where to pull back.

You can't be in every market at once. DepletionIQ tells you — in plain English — which bars, restaurants, and liquor stores deserve your next tasting, and where you're wasting cases on shelves that never turn.

Green · invest here

Accounts where every dollar compounds.

Momentum accounts, punching above their weight. Show up. Do the tasting. Add the second SKU.

Bars & restaurants trending +25% MoM velocity
Liquor stores with reorder cycles under 30 days
Markets where distributor pull-effort ROI clears 3×
SKUs gaining shelf depth without cannibalizing

Red · pull back

Cases sitting where they'll never turn.

Silent shelves. Dying rotation. Tasting spend that never converted. Redirect the effort before the reorder never comes.

Accounts with 60+ days since last depletion
Tastings that produced zero incremental case movement
Markets where your distributor rep is under-indexing
SKUs with declining velocity in previous reorder accounts

The gap in the market

Enterprise depletion tools cost too much.
Spreadsheets don't cost enough.

Craft producers doing $500K–$10M annual live in the gap between the two. DepletionIQ was built to fit exactly there.

Enterprise platforms

$40,000+ / year

Built for Beam Suntory scale
6-month implementations
Dedicated data-ops team required
Overkill for a 2,800 case/yr producer

DepletionIQ · managed

$1,995 / month

Distillery, winery, and brewery-native
Live in 7 days from your first spreadsheet
We manage the data — you read the answers
Priced for craft producers, not conglomerates

Spreadsheets & email

Free · plus your Sundays

Every distributor formats differently
30+ days stale by the time it's usable
No trend view, no alerts, no call list
You already know this isn't working

Finally, you can see
your own sales.

From purchase order to shelf.
All of it, finally in one view.

Purchase Orders

Depletions

Reorder signals

Tasting ROI

Lift call lists

Built for distilleries first.
Ready for wineries and breweries too.

Every barrel picked.
Every case followed.

See past the tasting room. All the way to the shelf.

Cans, cases, six-packs. All the same view.

Your distributor spreadsheet, alive.

Know where to invest.
Know where to pull back.

Accounts where every dollar compounds.

Cases sitting where they'll never turn.

Enterprise depletion tools cost too much.
Spreadsheets don't cost enough.

Enterprise platforms

DepletionIQ · managed

Spreadsheets & email

See your depletion data
the way it should look.

From purchase order to shelf.All of it, finally in one view.

Purchase Orders

Depletions

Reorder signals

Tasting ROI

Lift call lists

Built for distilleries first.Ready for wineries and breweries too.

Every barrel picked.Every case followed.

See past the tasting room. All the way to the shelf.

Cans, cases, six-packs. All the same view.

Your distributor spreadsheet, alive.

Know where to invest.Know where to pull back.

Accounts where every dollar compounds.

Cases sitting where they'll never turn.

Enterprise depletion tools cost too much.Spreadsheets don't cost enough.

Enterprise platforms

DepletionIQ · managed

Spreadsheets & email

See your depletion datathe way it should look.

From purchase order to shelf.
All of it, finally in one view.

Built for distilleries first.
Ready for wineries and breweries too.

Every barrel picked.
Every case followed.

Know where to invest.
Know where to pull back.

Enterprise depletion tools cost too much.
Spreadsheets don't cost enough.

See your depletion data
the way it should look.